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導演 彭文淳
彭文淳像個隨性的人，說話慢條斯理，有一身書卷氣，與他聲稱的自己是用文字思考而非影像很吻合，叫人難以想像他是怎麼掉到廣告這個圈裡來的。1964 年彭文淳生於台灣，早年喜歡電影，可是因為上電影學院要離開台灣，他改讀物理；讀了一年物理，覺得還是喜歡電影，卻又因為不想重考轉到文化大學外文系。因為自始至終對影像製作的著迷，他在大學期間經常到廣告公司打工。86 年畢業後，他服了兩年兵役，24 歲終於得到機會，拍攝了第一支廣告片。隨性的作風，使他一直堅持獨立製作，拒絕加入任何製作公司，受制於他人。其早期代表作《中國銀行》系列，影像開闊，意蘊深長，是少見的、能與民族氣質及詩意融於一體的廣告作品。身在台北的彭文淳不認為自己是一名台灣本土導演，形容自己總處在"漂泊"狀態，他為香港鎮金店、立邦漆、新加坡空軍、易立信手機等做過不少知名電視廣告，其風格也是隨性而來，點到為止。
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| 根據 The Gunn Report 在 1999 年統計，彭文淳名列該年度全球獲獎最多廣告導演第 14 名。 |
Wayne PENG is a natural person. He speaks slowly and looks like
a literary man. This coincides with his own claim that he uses words
instead of images to think. It’s hard to imagine what makes him entered
into the advertising business.
He was born in 1964, Taiwan. When he was a teenager he likes movies
very much. Realizing that going abroad is the only way to study in
great film schools, he studied physics when he went to college. After
studied physics for one year, he felt that movies are still what he
likes the most. However, he didn’t want to take the entrance exam
again, so he transferred to department of foreign language. To satisfy
his enthusiasm for film production, he interned in several production
houses often. He graduated in 1986. After 2 years of military service,
he was 24. Finally he got his first chance to shoot his first commercial
film.
To avoid being restrained by others, he refuses to join any production
house and remains as an independent filmmaker. His early masterwork《Bank
of China 》series is a rare piece that blends ethnic spirits well with
poetry: spacious images, great significance. Although he bases in
Taipei, PENG never considers himself as a Taiwan native director.
He describes himself as always being in the state of “drifting”. He
has made several well-known commercial films for clients like Just
Gold (HK), Nippon Paint, Singapore Air Force & Ericsson…etc. His
commercial film style is like his person, natural and reaching the
point.
Wayne PENG is ranked No.14 for the most awarded directors in the world
in 1999 according to The Gunn Report.
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